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Mastermind DamnKojo's Animated People Streetwear Making Waves in NYC

Kwadjo Owusu-Ansah's brand, Animated People, showcases Y2K-inspired streetwear in New York City, boasting vibrant colors and upcycled denim. Owusu-Ansah, also working full-time in marketing, uses personal interactions as the brand's key marketing strategy, aiming for sustainability and individual storytelling.