ITV Weighs World Cup Ad Breaks
#WorldCup2026 #BroadcastingITV is considering showing adverts during mandatory mid-half hydration breaks at the 2026 World Cup. They may use less disruptive split-screen ads, similar to their Six Nations coverage, to avoid antagonizing viewers during the three-minute stoppages. read more
ITVs NYC World Cup Studio Outflanks BBC
#WorldCup2026 #BroadcastingITV will broadcast the 2026 World Cup from a New York studio, while the BBC stays in the UK for environmental and cost reasons. ITV has secured pundits like Keane and Wright and will show 51 matches. read more