KitKat Truck Gets Armed Escort After European Heist
#ChocolateHeist #MarketingStrategyA KitKat truck in Toronto received a security escort after thieves stole 12 tonnes of chocolate (over 400,000 bars) from a shipment in Europe. Nestlé is investigating. KitKat Canada turned the logistics issue into a marketing opportunity. read more
KitKat Heist Sparks Security Stunt in Canada
#ChocolateHeist #MarketingStrategyA KitKat truck in Toronto received a security escort after thieves stole 12 tonnes of chocolate (over 400,000 bars) from a shipment in Europe. Nestlé is investigating the missing vehicle. KitKat Canada turned the incident into a marketing opportunity. read more