Gen Z kills streaming loyalty, chases single shows
#StreamingWars #GenZA Dentsu-IGN study finds 59% of Gen Z subscribe to streaming services for a single title, then cancel. "Platform loyalty is effectively dead," as younger viewers fluidly chase content across platforms, prioritizing social relevance and immediacy. read more
Introducing Venu Sports: New Streaming Service Launching at $42.99
#VenuSports #StreamingWarsA new sports streaming service, Venu Sports, co-developed by ESPN, Warner Bros Discovery, and Fox Corp will launch for $42.99 a month in September. The platform will offer live sports events from various leagues and an initial one-year pricing of $42.99. read more
#Paramount #streamingwars
Paramount+ plans to raise prices for its streaming service in late September. New subscribers will see an increase of $1 to $12.99 per month, while existing subscribers will see changes starting September 20. The move comes amid ongoing streaming wars. + read more